Wizard Co is a streetwear brand, established in 2013, with roots from the skiing and snowboarding community in Norway. We're about the culture, adventure and friendship.
Four equal-minded youngsters got togheter for a year of snow and fun in a small norwegian town called Gol. They had a brainchild and they named it Wizard. Originally created as a way of extending the fun they had, it grew into just that. fun.
"When we were young, we believed in a lot of things. Santa, the tooth fairy, justice in the world and magic. Somewhere along the way of growing up we realized that our beliefs were white lies told to us to make us happy and feel like there was something more to life. By growing up we gave up on things like magic. Wizard wants to bring magic back, redefine it, and help you realize that life doesn't get lame as it passes, you do. We want to showcase, support and help the growth of the communities and sports where magic truly exitsts."
TL;DR; doing things is cool, fun and important
To us, life is about experiencing things that makes you forget about all of those little worries that's creeping around in your subcounciousness, like bills, school, work or answering those 3 facebook messages you've pretended to not see for an hour.
Magic moments is what we call the experiences and the events that lets us forget.
You can probably see where we're going with this one already, but Wizard Co. was created to inspire and cultivate the growth of these magic moments.
Now, what is a magic moment?
JUST TAKE A QUICK LOOK AT THIS EXAMPLE
(somewhere in between you and the wonderful moment, there's magic)
As the illustration clearly shows, magic is very abstract, and thus it's impossible for us to give you a definite answer to what it is. Everyone is entitled to their own opinion on what it is.
What we can tell you however, is what we as a company enjoy.
SUNSETS, DOING A SKATEBOARD TRICK, BEERS WITH THE BOYS, PARTIES, MOSHPITS AT CONCERTS, WATCHING THE SNOW FALL FOR THE FIRST TIME, DOGS, HIKING, BEAUTIFUL SCENERY, NATURE, EATING FOOD WHEN YOU'RE HUNGRY, DOING GREAT HIGH FIVES and like five other things i can't come up with right now.
Honestly the list goes on and on, but by now (and hopefully before you read this) you've probably got a good grasp at what we mean.
Being a wizard means going after these moments, chasing them, making the most of your time here on this wonderful planet and just letting the moments sink in.
Now you might ask yourself, "b-but whats with the clothes?"
well, we sell them.
magic is real guys.